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      Psycho Bunny

      Psycho Bunny

      Once upon a time in New York City, two Roberts sat down for what would be an interesting conversation.

      Bonded by a shared passion they conjured an idea, to build a bold new menswear brand, which over time would become so much more. With risk and reward woven from the very first stitch, they set forth to create a brand that combined tradition with edge, and so began an epic adventure they’re still living today.

      That day, against the sounds of clinking plates and slicing steaks Mr. Godley, sketched the iconic identity. A bunny skull and crossbones. Two elements working as one. Rebellion with style, sophisticated mischief so to speak.

      Schooled in the classics of English bespoke tailoring and footwear, Robert Godley used this knowledge of tradition and transformed it, with his instinctive, raw creativity.

      As for Robert Goldman; his grandfather established a necktie factory at the turn of the twentieth century. He’s a testament to the notion that integrity contains grit, just add a healthy serving of hard graft on top. That third generation New York, necktie, knowhow, helped turn that sketch into an international icon.

      Together; two gentlemen, two Roberts signed the check and shook hands with the agreement to always sail against the sea of ordinary and to never compromise on quality or creativity.

      Over the next decade, the two Roberts transformed the market, turning formalwear into lifestyle with attitude, (that lasts far more than 3 washes).

      Introducing tailored details such as mother of pearl buttons, fine piques and tapered seams. A range of styles and collections for every occasion from the red carpet to the big blue. Designed for nights less ordinary and made for days of mischief.

      Their Products:

      not all polos & tees are created equal

      Elevated or dressed down, our polos and tees are the best you will ever own. Period.

      100% pima cotton

      Made in Peru with only the finest Pima Cotton, this textured fabric offers a soft feel and a smooth finish. It’s unlike anything you’ve ever worn before.

      signature bunny

      Those who know, know. Our iconic bunny mark is a silent nod to those who, like you, have a mischievous side. It is an emblem to a collective of risk & rewarders, a secret handshake so to speak.

      Made of over 4000 stitches, it is just as detailed, nuanced & long-lasting as your high-standards demand.


      diamond knit

      It’s all in the details: our diamond knit pique is truly one-of-a-kind, having been developed in-house. This premium knit has a four-way stretch so it will maintain its fit, wash after wash.


      the fit

      While most polos lose their shape after even just a couple of washes, we went the extra mile with features like a collar that won’t roll, and taped seams on the inner shoulders to fortify the construction - ensuring a long-lasting supreme trim fit.

      we’ve set the bar

      We don’t compromise on quality or creativity. Make a bold graphic statement or keep it classic, our tees are crafted to the same high standards as our polos. Taped seams on the inside and made in Peru with only the finest of its Pima Cotton.